What Makes Chanel such a Popular Luxury Fashion Brand?

Posted by Violet santoyo on

Chanel enjoys global popularity and Coco Chanel, the founder of the brand, continues to inspire a new generation of women as they see modern documentaries telling the story of her rise to fame. The Chanel brand still represents the epitome of elegance and style with timeless classics that enhance the wardrobe of many women. Chanel vintage pieces are still in demand and a Chanel vintage store offers celebrities, models, musicians and stylists across the world to buy amazing vintage pieces.

Timeless classics

The house of Chanel first opened its doors in 1909 and quickly gained a reputation for exquisitely decorated hats. However, it wasn’t until 1913 when Coco opened stores in Biarritz and Deauville that the Chanel couture brand was really born. Coco associated with a number of the visionaries of the day and constantly found new ways to express herself through her inspirational designs. She was someone who broke the mold and her attitude to fashion is still inspirational to women today. Modern versions of her timeless classics are often still included in the wardrobe of a modern woman.

Chanel vintage store finds

Chanel’s drive and talent lead to the creation of four timeless classics – the little black dress, the cardigan jacket, perfume No. 5 de Chanel and the Chanel suit. In 1924 she introduced her first costume jewelry, a pair of pearl earrings, and continued to design necklaces, earrings and brooches which were sold with each outfit. An authentic Chanel piece is an investment and makes a fashion statement.

High quality design

The Chanel suit with the cardigan–style jacket and its knee-length skirt was an immediate success and a fitting example of Coco Chanel’s design aesthetic. She believed that “simplicity is the keynote of all true elegance” and her suit was not only feminine and elegant but comfortable too. It quickly became the new uniform for afternoon and evening wear and women still wear Chanel with pride today. Coca also used masculine colors like navy blue and grey and introduced trousers for women and this was considered a really bold move at the time.

Impeccable finish

Coco Chanel even used chains in the hems of her jackets to weigh them down. This is just one example of the attention she paid to detail. By the beginning of the 1920s all the garments made by the House of Chanel featured leather finishing and quilted construction to reinforce the fabric. The stylish garments, such as flannel blazers, straight-line skirts, turtlenecks and pullover sweaters and skirt-and-jacket suits maintain their form and function whilst being worn and the styles remain popular today.

Visit an online Chanel vintage store

Visit the online website of Lady Danger Chanel Vintage Store in Los Angeles for authentic handpicked Chanel vintage jewelry with an emphasis on trend-setting styling. The online vintage boutique has been operating since 2010 and is a one-stop shop for classic and coveted jewelry with a rich collection of Chanel. The longer a collector has a piece, the more value it accumulates.

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